be happy. surround yourself with + more art.

2008 : Neighborhood

Goicolea is interested in how people shed their sense of individuality to become part of a larger homogenized group, or conversely, how they rebel against the larger whole and assert their individuality.

For the Chelsea project, in the tradition of black and white portraiture from the early 20th Century, Goicolea documents families living in the Chelsea area. The artist digitally manipulates a series of Chelsea turn-of-the-century photographs from the Columbia University archives by seamlessly inserting modern-day portraits of current Chelsea residents of all ages in a fashion that is both engaging and surprising.

The images are printed as 24" x 36" posters and pasted on construction site partition-boards and scaffolding, mimicking propaganda posters, wanted ads and missing persons bulletins.